"I easily got the value of the full coaching fee back many times over...within months."

04.28.08

Welcome to installment number three of my Case Studies Series, shared with you in interview format. Please read on where, in his own words, Brian Walter, describes our work together and its results:

Brian Walter
Extreme Meetings
Communications Consultant and Corporate Humorist

Q: How did you meet Lenora?
A: A friend of mine--a VP in advertising--knew Lenora and told me, "Your energy and hers are so similar, you've got to meet." And we did, a short time later. I was impressed enough to hire her.

Q: What were the first sessions like?
A: Lenora first helped lead me to recognize the true nature of my business. I didn't consider myself a consultant, but, rather a combination speaker/writer/performer/infotainer. She convinced me that I was, indeed, a consultant and that I should charge accordingly. Today, I proudly call myself a consultant and I'm paid well for my contributions to businesses such as Microsoft, Starbucks, Pitney Bowes, Genentech and many others.

Q: How did the process develop?
A: What I really liked was how Lenora's coaching was so customized to me and my needs. It's not some A-to-Z, 10-step program that's the same with everyone no matter what they need. Instead it speeds up and slows down--and takes some twists--to get you to your goal.

I have never had any more robust conversations about what I do than with Lenora. The things I learned during our sessions I could take action on immediately. Sometimes the desired results came right away while others came later, on the foundation that Lenora and I had built together.

Q: What are some of these foundational ideas?
A: Here's a quick list:
--Being clearer on my value proposition
--Being clear about my brand and how to articulate it with confidence
--Expanding my offerings
--Charging more for my work while enjoying it more
--Building a more efficient sales process
--Collaborating more effectively with my business associates

Q: What about the cost?
A: When some people consider hiring Lenora, they say, "Ooh, that's a lot of money." But the simple fact is, working with Lenora pays for itself. I EASILY got the value of the full coaching fee back many times over...within months.

Q: So it sounds like you'd recommend her services to others.
A: Not only would, but have--many, many times. And it's gratifying to find out later, after the clients I've recommended have gone through their sessions, that they continue to keep in touch with Lenora. It's because Lenora really cares about their success and they want to share it with her.

In fact, I myself continue to be a client on occasion, hiring her to help me get the most from new opportunities.