"She made my peas touch my carrots."

04.12.08

This is the beginning of a Case Studies Series, shared with you in interview format.

Please read on where, in his own words, Ken Boynton of Boyntunes describes our work together and its results:

Ken Boynton
Communications Consultant. Writer. Actor. Musician.
Web site: www.boyntunes.com

Q: Peas. Carrots...Huh?
A: When I first started working with Lenora, I was accustomed to presenting and positioning my talents and services individually. If a client wanted a voice talent, that's what I was. If they wanted a writer, I was that. I could provide different services, but I tended to keep them compartmentalized by client. Kinda like those takeout containers that separate your food Your beans from your rice. Your peas from your carrots.

Lenora recognized and illuminated for me that my talents and services were all related and could (and should!) be presented as a whole. Instead of marketing them individually, I started to present them comprehensively. When someone called me about, say, writing a script, they would be delighted and relieved that I also did voiceover work, and the scope of work would expand. I realized that clients are more interested in solutions than options.

Q: Besides vegetable metaphors, what else did Lenora give you?
A: Two big things: Awareness and inspiration. She taught me to recognize opportunities that I may not have seen before, and helped me to capitalize on them. She even told me about areas that she felt fell inside my expertise, but I had never considered adding as services. Today, those previously undiscovered gems are a big part of my business. Plus, as part of that discovery process, Lenora really stoked a fire in my belly. I became more enthusiastic about finding ways to grow and do more interesting things.

Q: "Artistic, creative types like you aren't generally known for their acute business sense. Did Lenora help out on that account?
A: Well, I've been an independent business person for twenty years, and have always done pretty well. But, it's true...I do come from the "art" side. I'm not a typical corporate guy. But one of the greatest things Lenora does is that once she finds where your passion is, she is amazingly adept at helping you turn it into satisfying, income-producing work.

Q: What was it like for you to work with Lenora?
A: You're always on her mind. She's constantly on the lookout for ways for her clients to get ahead and help them achieve the results they're after.

She asks questions, which you answer in the way that you always have answered them. Then she uses those answers as a mallet to crack your head open and get to the deeper answers. Then...she takes those deeper answers and challenges you with them. The result is that at times working with her is frustrating, at times it's a little scary, and at times it can be maddening. And that's how it should be.

Q: Would you recommend Lenora to others?
A: I already have, to about 15 other people. And everybody who jumps in and commits fully has achieved great results. The only time I've seen somebody not see huge positive changes is when they merely gave lip service to her suggestions. So if you're really ready to commit...sign up and fasten your seatbelt.