"She's probably the most intuitive person I've ever met."

05.15.08

Meet Larry Kaminer, President, Femme Safety...

Q: What led you to work with Lenora?
A: I was referred to Lenora by Alison Whitmire, our young company's primary advisory board member. Alison has worked with Lenora extensively and recognized that I needed someone to help me take what was clearly a viable business that had gone beyond proof of concept to the next level. I did not have the clarity to reach the market efficiently and was running out of steam. Alison recognized that.

Q: Tell us about your first encounter with Lenora.
A: The thing that impressed the most during our first telephone call (which lasted an hour) is that besides being an exceptional listener, she is conceptual thinker and someone who grasps a business model in no time. I realized that during that first call she already had a very strong idea of where I was, what my challenges were and what needed to be done. It was so obvious that she'd been coaching for a long time and "rehabilitated" a lot of "Larry" type situations. I hired her immediately.

Q: How would you describe the impact working with Lenora had on you personally?
A: Huge. She very quickly had me understand why despite the clarity of my broader vision I was running out of energy and feeling frustrated; with all good intention, I was heading in the wrong direction and did not even realize it! Once she got me back on track, my passion and motivation returned immediately.

Q: How about on your company?
A: Again, it all had to do with focus. Lenora helped me gain clarity on where I needed to invest my time and energy and that shift in mindset and vertical concentration bore fruit immediately. The business is growing; I am busier than ever and enjoying every minute of it!

Q: Tell us more about your impressions of working with Lenora.
A: She's the consummate professional and probably the most intuitive person I've ever met. Her previous work experience clearly gives her insight into nearly all aspects of a business: marketing; business development, managing people, strategic alliances; the whole lot. All these factors come together synergistically in her coaching style. It's almost like having a focused and highly motivated business partner at your side.

Q: Anything more you'd like to add?
A: Lenora doesn't operate in a vacuum. She consulted with experts in various target markets to buttress her recommendations before advising me to make what were very large shifts in vertical focus. She also has a very strong professional network of clients and associates and I have been pleasantly surprised by the benefit of being introduced to them. It's a fringe benefit. Her relationship with you doesn't end when the coaching ends.