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April 2010
What is Your Secret Sauce?
04.27.10
When potential clients are deciding whether to hire you versus someone else, there is one thing they need to know that can clinch or collapse the deal: your Secret Sauce. I'm not talking about your prized BBQ rib rub (though if you have one,…
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0 CommentsOne of the first homework assignments I give my new clients is also the most crucial - to write their "Ten Commandments". Most people's reaction is "Oh, yeah - you mean the ten promises I will make to my client, right? Wrong. Well, half wrong,…
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