What Kind of Investment are You?

05.04.10

Lenora talks with podcaster Michael Surkan on "Entrepreneurs Northwest" about the need to invest in yourself to succeed, whether you are opening a multi-employee business, like a restaurant, or working independently as a consultant, designer, or artist. A burning passion, confidence, and family support are important, but entrepreneurs also have to see themselves as worthy of serious investment. Lenora addresses several missteps first-time entrepreneurs make, including skimping on expert financial and legal advice, trying to do everything yourself, and whether you should bankroll your business with your own resources. After all, what better stock is there to put your money in than yourself? Listen here.