Recent Entries
- And the hits just keep on playing...
- Why Marketing Tactics Don't Drive a Sound Strategy
- Video - The Difference Between Sales and Marketing
- The Money Madness Cure Workshop with Tresa Leftenant
- Client Profile: Ken Carson: The Power of a Good Laugh
- No Entrepreneur is an Island
- Change Your Business, Change Yourself
- Sound Like a Leader: Radio interview with Anna Bernstein
- Jessica Hickey: Does Your Process Need a Tune-up?
- Living the Entrepreneur Life
Categories
Entrepreneurial Survival Kit
No Entrepreneur is an Island
08.16.11
On road trips when I was a kid I remember passing RVs wearing "Good Sam" stickers; My fantasy was that this was a way for travelers to signal they could be counted on to be helpful. (I was so naive. It actually turns out…
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1 CommentsWhen you hit a snag, scan recent memory banks and ask yourself: has this happened before? If you keep getting surprised by the same pothole, it's time to look for the reason. Of course everyone's first instinct is to look outward, to the economy,…
I once saw a bumper sticker saying, "The one with most toys wins." It gave me a smile, but then I started thinking about how that applied to my clients. What gives entrepreneurs an edge? Choices. Clients tell me some of the things they…
Prove-it-itis: A Cautionary Tale
01.24.11
"Prove-it-itis" is an alarming trend I've seen crop up more and more with many of my clients - and potential clients - for the last couple of years. It occurs when consultants are asked in effect to "audition" for work - to deliver free…
One of the most challenging things for an entrepreneur is time management - in other words, finding the best way to allocate your most precious resource: your own time. We often think of the phrase "Time is money" as a metaphor applying simply to…
One of the most important decisions you will make on your entrepreneurial journey is whether you intend to build your business as a paycheck or an asset, a concept introduced to me by graduate client Fred Janssen. Look closely at your behavior and consider…
Salespeople and crack negotiators know success comes from knowing your audience, sensing its needs and then meeting (if not surpassing) them. Too often in talking about our business to clients we get bogged down in the details of our process, which takes us off…
Despite all our best intentions, and sometimes even because of them, entrepreneurs make mistakes. Here are the top four worst offenders I've observed, and tips on how to work smarter. 1. Hiding I'm sure many of you are thinking: I'm not hiding. I've got business…
You Can't Create in a Vacuum
08.16.10
So you're finally out on your own - at first the elation of independence and self-actualization is overwhelming. The adrenaline pumping, you're all fired up to succeed "your way" at last. This can keep you going for a good while, but not forever. Without…
What Kind of Investment are You?
05.04.10
Lenora talks with podcaster Michael Surkan on "Entrepreneurs Northwest" about the need to invest in yourself to succeed, whether you are opening a multi-employee business, like a restaurant, or working independently as a consultant, designer, or artist. A burning passion, confidence, and family support…
What is Your Secret Sauce?
04.27.10
When potential clients are deciding whether to hire you versus someone else, there is one thing they need to know that can clinch or collapse the deal: your Secret Sauce. I'm not talking about your prized BBQ rib rub (though if you have one,…
Silver Bullets
04.13.10
Silver bullets...don't exist. They live in the same mystical land as the Free Lunch, the Too-Good-to-Be-Trues, their cousins the Amazing-if-Trues, and the Flying Pigs. This may disappoint many of you, but it's true. Once, after dispensing some of my reliably brilliant counsel to a…
One of the first homework assignments I give my new clients is also the most crucial - to write their "Ten Commandments". Most people's reaction is "Oh, yeah - you mean the ten promises I will make to my client, right? Wrong. Well, half wrong,…
Since I started working with Lenora, my business has grown 50%, and I'm having more fun.
Ian Lurie, Portent InteractiveHire Lenora to help you. It will be worth it several times over.
George Walther, Speaking from ExperienceOne of the best decisions I made this year was hiring you as my business coach.
Linda Gabbert Keith, Linda Keith CPA
